While designed with B2B audiences in mind, this new product comes on the heels of platform-wide changes designed to help LinkedIn better compete with Facebook for publishers’ ad business.When you use eye-catching visuals that make users want to interact with them, the interactive ads can really help your brand tell a story, and gives you an opportunity to show your personality through more than one image at a time.Carousels ads will come with access to all standard LinkedIn ad metrics, and provide advertisers with access to click and impression results for each individual ad within the carousel.This offering allows you to add texture to your stories by featuring multiple visuals that people can horizontally swipe through while on the LinkedIn feed.” Image: LinkedIn Highlights: “Today, we’re excited to announce carousel for Sponsored Content, a new way to tell your brand story and interact with your target audience on LinkedIn.
Unlike Facebook, however, LinkedIn carousels do not support videos and are limited to just graphics and photos. LinkedIn has begun rolling out a new Sponsored Content carousel ad format, designed to show up to 10 customized, swipeable cards and similar to the carousel ads popularised on Facebook and Instagram.
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